Compare And Contrast Plato And Pluto - 1246 Words

Having heard the terms idealism and realism often throughout my life, I found it intriguing to learn where they originated. Pluto believed in idealism, which relates to the idea that if humans can set aside their unreliable senses and ally it to their reasoned intelligence they could get a glimpse of a perfect world. This perfect world entails unchanging truths, perfect beauty, and ultimately the Good. He envisioned only positive things, there was no negativity in his world. For example, there are no wars, no ugly people, no hate crimes, or things to be criticized because in this world, everything is perfect in their own unique way. Plato believed that there were three parts to an ideal society: a philosper-king who ruled wisely, militant†¦show more content†¦In my own personal life, I have begun to lean more on the realistic state of mind, due to some tough situations. However, by being more realistic about things, I believe that it has prepared me more for the things to co me. I think that if everyone chose to follow Plato’s way of thinking, then we would never be prepared the tough things in life, not just wars, but diseases, death in general, poor finances, or any other scenario that forces you to discover your inner strength. Although Plato’s intentions were good, and he would have rather seen the world in a more positive light, I don’t think he would have been able to handle the things that have happened today. Another example of realism, are those who have had to worry about racial or gender discrimination. Although it is nice to think that everyone will treat everyone fairly, regardless of age, skin color, or gender, not everyone is inclined to do so. There are many people today that have to be cautious with how they talk, dress, and act in their day to day life. Overall, both Pluto and Aristotle aspired to share their theories with the world. Although they were different from one another, there are some people who relate to each theory more so than the other. I think it is important that when trying to understand how other’s live their life, they try to see what their perspective is on life. Do they resonate more with Plato or with Aristotle? If I were to see things differently, I hope to do my best toShow MoreRelatedExistentialism vs Essentialism23287 Words   |  94 Pagesamp; Phenomenology * Existentialist Philosophers * ------------------------------------------------- Absurdism * The idea of the  absurd  is a common theme in many existentialist works, particularly in  Camus. Absurdity is the notion of contrast between two things. As Camus explains it in  The Myth of Sisyphus: * The absurd is born out of this confrontation between the human need and the unreasonable silence of the world. * This view, which is shared by  Sartre, is that humanity mustRead MoreA Pay Model and Defining Internal Alignment9320 Words   |  38 Pagesrefers to comparisons among jobs or skill levels inside a single organization. Jobs and people’s skills are compared in terms of their relative contributions to the organization’s business objectives. How, for example, does the work of the programmer compare with the work of the systems analyst, the software engineer, and the software architect? Does one contribute to providing solutions for customers and satisfying shareholders more than another? Think back to our friend from cats and the variety ofRead MoreA Pay Model and Defining Internal Alignment9320 Words   |  38 Pagesrefers to comparisons among jobs or skill levels inside a single organization. Jobs and people’s skills are compared in terms of their relative contributions to the organization’s business objectives. How, for example, does the work of th e programmer compare with the work of the systems analyst, the software engineer, and the software architect? Does one contribute to providing solutions for customers and satisfying shareholders more than another? Think back to our friend from cats and the variety of

The Perception Of Self Efficacy, Perception, And Perception

From early infancy, we look to others as a primary source of information about the world. This dependence is so powerful that we often re-evaluate our judgements of self-efficacy, perceptions, as well as comprehension judgements when they contradict others’ judgements, in fear of rejection. The knowledge, evaluation and control of one’s thought processes are often referred to as â€Å"metacognition†. Metacognition primarily pertains to the processes whereby one estimates and reflect upon one’s awareness and understanding regarding one’s own cognitive (rational) processes or anything related to them (i.e., how one perceive, remember, think and act) (Flavell, 1979). Of interest here is not how does the person execute these processes but what do†¦show more content†¦Nelson and Narens (1990) conceptualized metacognition into a basic framework as operating at two interrelated levels summarized in Figure 1 below: the objective level (i.e., inform ation about one’ own cognitive capabilities, as well as understanding how, when and why to use strategies and allocate cognitive resources) and the meta-level (i.e., the regulation aspect of learning). Figure 1. Nelson and Narens’ (1990) construction of a metacognition panel illustrates theoretical mechanisms comprising of meta-level/object-level and two relations in terms of the direction of the flow of information between the two levels. Adapted from Nelson and Narens (1990) cited by Nelson (1992). Although there are many diverse definitions regarding metacognition, the central questions pertaining to metacognition have been the accuracy of metacognitive judgements (i.e., the correspondence between subjective and objective indices of knowing and the factors that affect that correspondence) as well as the cognitive processes fundamental for the strength, control and accuracy of these judgements (Dunlosky Metcalfe, 2009). In particular, recent psychological studies have assessed the role of metacognitive judgments in better understanding students’

Basis of Agrippinas Power and Influence free essay sample

Ancient History Ancient Personalities Assessment Agrippina the Younger Stefan Kesic Describe the basis of Agrippina’s power and influence in her time (10 marks) The female role models in her life were the Imperial Women. Livia, wife of Augustus was a great influence. She was a powerful woman who held the title of Augusta after her death. The Julio-Claudian women held great prominence and would have acted as role models to Agrippina. Her Claudian grand-mother, Antonia retained her status after the death of her husband Drusus and was the woman who uncovered the plot of Sejanus. These great examples of power would have acted as a guide to young Agrippina. Tacitus, in his writings, often has a negative view of Agrippina the Younger’s power, stating that her â€Å"Exceptionally illustrious birth is indisputable† and he also refers to her as â€Å"This always terrible and now insincere woman†. This suggests that her power was not accepted by many Roman men, as it was plainly against typical tradition. We will write a custom essay sample on Basis of Agrippinas Power and Influence or any similar topic specifically for you Do Not WasteYour Time HIRE WRITER Only 13.90 / page That of course being that women should not have such influence on powerful men, especially the ‘emperor’. Agrippina’s particular power was exercised most effectively during the reigns of Claudius and Nero, as portrayed in modern and ancient sources through her actions and the symbols of her power. Even from the reign of Caligula, however, she exercised more power than the average Roman woman, largely due to her Julian blood and connection with Gaius, who made her an honorary Vestal Virgin and allowed her to sit with him at the games. The title of Vestal Virgin was significant, as it allowed her to have legal advantages. But this is insignificant when compared with the power she rose to during her later life. Such an action was a reflection of the perseverance and determination to cease power, not plainly for herself, but for her son, which was not a common action displayed by many Roman women at the time. This further emphasises how important, influential and unique Agrippina and how she manipulated power was.

Situational Analysis Of Dove - Social Media Marketing

Question: Discuss about the Report for Social Media Marketing for Product Dove. Answer: Introduction to Dove and Social Media Dove is a famous international brand that already has a strong presence on social media. It is extended to body wash, hair care, beauty bar, lotions, deodorants, and face. Dove used emotional appeal to create a distinct position in the market. It addressed womans tendency to used better beauty products. Social media strategy of the company is also highlighting this aspect and good mix of different social media platforms like Facebook, Twitter, Instagram are being used by the company. This report will analyse the effectiveness of the existing social media strategy and propose the social media strategy for this product. Dove segmented its market on the basis of demographic and psychographic factors. On the basis of demographic factors it targeted upper class working women. And on the basis of psychology, women who want to look equal to beauty and used strategy to influence the psychology of targeted customers that they can look beautiful using Doves products. Apart from this, it is using Real Beauty campaign since a decade. In this campaign, it used typical normal women in advertisement and shown the effect of its product on that women. It used different social media to promote its marketing campaign. It used Facebook, Youtube, Instagram and Twitter. These media played a vital role in promoting the brand image of Dove. Social media provided Dove with a platform where it gets to interact with potential customers directly. Situational Analysis of Dove Situation analysis is a systematic method that collects the information about internal and external factors that affect the performance of the organization. SWOT analysis has been used to assess the situation of Dove in the market and identified factors would be used in analyzing the Social Media strategy. SWOT analysis: Dove is a personal care brand in the world that is possessed by the Unilever. Company offers its products in more than 35 countries for men and women (Burrow and Fowler, 2015). These are the four elements of SWOT analysis for the brand Dove which is as followed: Strengths: Dove is availed with resources under the control of Unilever. Dove has strong marketing campaign that helps the organization in creating distinct position of brand in mind of customers. Dove includes the moisturizing cream in its products that is good for the skin. Along with this, dove brand make promise to customers that dove products not leave any remainder on the skin (Griffin, 2011). It growing and developing a wide range of beauty products that helps the customers in selection of products. This positioning of the brand Dove is further enhanced through the use of social media. It has large number of follower on social media such as Facebook, Youtube and Twitter. Weakness: The main weakness of the brand is the target market. This brand targets only upper middle class female segments worldwide which affects the brand image of the products. There is lack of awareness of brand among the large part of population in the world and company would like to further spread the reach of this brand. Apart from this, Dove has not a larger range of its products in comparison of its competitor brands that affect the buying decision of the customers. Furthermore, in comparison of its competitors Dove does not have a wide range of male products. So, male customers buy less products of the brand in comparison of female customers. It does not post the videos and pictures of campaign on social media. Opportunity: There is an opportunity for Dove to expand its market share by promoting the brand through social media. It will also help Dove in attracting number of male customers (Fujii, 2013). Along with this, brand should continue focusing on the product innovation. Furthermore, Dove use the mix advertising that increases the cost of the brand for reducing the cost company have opportunity to make a single advertisement for whole world. Dove can get access to large geographical areas and can extend its target customers to middle class women and men. There is number of social media which it can use to promote its products such as Flicker, Blogger, LinkedIn, and Slide share. Threats: There are main threats to Dove from its competitors such as Olay, Neutrogena, and Nivea. On the global level, there are many brands are available which have different products prices in comparison of Dove. Dove has low deodorants products for men that are a threat for Dove. Along with this, Dove is a famous brand but it is famous on large scale in metro cities and company offer its products for the particular group as higher income and upper middle class group peoples that is threat for the company. Moreover, Doves real beauty campaign is a hypocritical campaign which shows the false beauty in advertisements (Fifield, 2012). Dove does not follow certain ethical norms in its advertisements campaigns that may be great threats for it. This will also have impact on its social media marketing strategy. Proposed marketing Strategy of Dove Proposed marketing strategy of Dove is presented in detailed form that the brand in expansion of its operational activities (Ferrell and Hartline, 2013). The mix of social media marketing can be used to increase the awareness among people. Dove can use facebook, twitter, Youtube, Instagram, Blogger, Flicker, and LinkedIn. Facebook: Facebook is a good platform to connect with large number of targeted customers for Dove. Facebook helps the Dove in sharing pictures and videos of the company advertisement and an individuals experience from the brand. Furthermore, Facebook will provide facility to Dove of talking with its existing and potential customers that creates long term relationship with customers and sharing the information about products (Zimmerman and Ng, 2015). Furtermore, Dove can develop a chat system on facebook and can get it linked to its website where it can receive the feedback from customers directly. The company use a Beauty Story campaign on Facebook that focus on Dove Beauty Bar product. This campaign of the brand developed for the sharing the experience to use of products. it makes strong brand image of the company and this type of marketing activity of the company makes it separate from the competitors brand. Now Dove has 26,429,936likes on the site of the brand which states that Dove has goo d brand position. Furthermore, the company can develop a team who will post innovative advertisements on the Facebook on regular basis. Twitter: Twitter increases the level of customer satisfaction by helping the consumers to connect with the brand and providing different types of services such as providing the information about updates in Dove Company and information related to products and services of the brand (Evans, 2010). Along with this, Dove can share the videos and presentations related to product and brand that will help it in promoting its brand image. Furthermore, Twitter helps the Dove in offering different types of information related to special offers and events that capture its customer attention towards brand. Through the use of this strategy, Dove collects feedback from its existing and potential customers which helps in the identifying customer needs and wants. On the basis of collected feedback from Twitter activities, Dove monitors its performance and reputation of the brand. Dove runs a Speak Beautiful campaign that helps the company in identifying negative comments for the body image (Tuten and Solomon, 2014). Along with this, this campaign of the brand also encourages brand followers for the reducing negative comments which relates to body. In current scenario Twitter site of Dove have 188K followers and 4641 likes. Apart from this, Dove can develop a campaign in which it can takes recommendation from customers about the improvement in the product. Instagram: Instagram helps Dove in connecting with customers that are active user base. In whole world user takes use Instagram at larger number in comparison of Facebook and Twitter. Dove have brand post 1487 images which have 7.1 m followers. So, Dove uses this strategy to connect with its customers which helps in creating positive brand image. On the Instagram Dove uploads pictures of its products and collects feedback about product and brand that helps the brand in achieving goals and objectives. Through the collected feedbacks Dove get the information that which type products customers wants. Along with this, Dove founds new customers and followers through the facility of hash tags that are included in the post that creates a link which helps Dove in showing all the pictures of Dove (Anderson, 2010). Along with this, Dove can post the pictures of its marketing campaign. YouTube: YouTube is an online tool that helps in share advertisements and other videos on lowest cost. Dove uses this strategy in showing the Real Beauty Sketches campaign that helps brand to introduce the women about beauty. Along with this, Dove uploads its brand and products video on the YouTube that makes it popular in the world and collects the review about the product which brand offer. Through the use of this strategy Dove can share easily all the possible advertisement and campaign. Furthermore, YouTube are being used worldwide that shows the videos which can also shared by this strategy (Evans, 2012). Thus advertising campaign and promotional video of Dove have the 12,634,926 views on My Beauty My Say campaign video on YouTube. Along with this, it should follow ethical norms in its advertisements. Furthermore, it may also go with Tumblr, MySpace, LinkedIn, Slide Share, and Blogger. These will provide Dove with more connectivity with people. These can help Dove to promote its product and develop the relationship with its customers. Action plan of Dove Dove will determine its goals and objectives of getting large part of peoples aware about its brand using social media marketing. It should aim to attract a large number of customers with a view to increase its sales and market shares. Then it will evaluate different media of social marketing to select the best one or more medias. It will have to analyze each social media which will help it to address some best Media mix which had potential of increasing its market share and expending the market. After selecting from main social media platforms like Facebook, Twitter, Instagram and YouTube, Dove developed its profile on each media. After developing profile it linked these Media to its Website which provide updates. After having a link with social media, it should hire an advertisement agency which will develop innovative concept in advertisement for different social media platforms. Along with this, it should develop a plan of social media monitoring where customer can put their comments about the product. It helps Dove to determine its position in the mind of customer. It developed different campaigns such as a Beauty Story of Facebook, Speak Beautiful campaign for Twitter and My Beauty My Say campaign video for YouTube. Apart from this, it should hire some experts who can create marketing campaign for promoting Dove on social media platforms on regular basis. Furthermore, the monitoring of the performance of the Doves promotional campaign on social medias on regular basis shall be done. Recommendation There is no doubt that Dove has become the choice of customers for their personal care products. Dove should provide true information to customers about the features and functions of its beauty products and take feedbacks from the customers through social media channels. Apart from this, it should post more video and posters on facebook and Youtube. Dove shall create specific marketing campaigns for the social media marketing channels as facebook, Youtube, Instagram provide access to a large number of their targeted customers. References Anderson, E. (2010) Social Media Marketing: Game Theory and the Emergence of Collaboration. GERMANY: Springer Science Business Media. Burrow, J. L. and Fowler, A. R. (2015) Marketing. USA: Cengage Learning. Evans, D. (2012) Social Media Marketing. USA: John Wiley Sons. Evans, L. (2010) Social Media Marketing: Strategies for Engaging in Facebook, Twitter Other Social Media. USA: Pearson Education. Ferrell, O. C. and Hartline, M. (2013) Marketing Strategy, Text and Cases. USA: Cengage Learning. Fifield, P. (2012) Marketing Strategy. UK: Routledge. Fujii, T. (2013) Global Competitive Advantage Skill of Balanced Scorecard By SWOT Analysis and Strategic Map. USA: TOM PUBLISHING. Griffin, R. W. (2011) Fundamentals of Management. USA: Cengage Learning. Tuten, T. L. and Solomon, R. M. (2014) Social Media Marketing. USA: SAGE. Zimmerman, J. and Ng, D. (2015) Social Media Marketing All-in-One For Dummies. USA: John Wiley Sons.